Good marketing is hugely dependent on data quality and how you use that data. Early in any campaign planning should be an understanding of your audience and a segment build in your email marketing or marketing automation program. If you are diving into segmentation for the first time, or if you just need a fresh … Continue reading
This fall I am working toward a search engine optimization specialization online through UC Davis. All in all, a good course. One recommendation I loved from the course was around the use of meta descriptions. Back in the day, Google said meta descriptions don't matter all that much for SEO. And since Google is basically the boss … Continue reading Quick Tip: Meta Descriptions
Learn about the production of an interactive mid-funnel asset.
Live webinars are a great marketing tactic for b2b companies. For your participants, it can be free continuing education! Without leaving the comfort of their office! And for your company, it's a relatively inexpensive way to deliver thought leadership. Don't let the power of your webinar end after the live event though. Help your webinar … Continue reading Give Your Live Webinar Legs
Both nonprofit finance and fundraising professionals cite differing priorities, variances in reporting metrics, and lack of communication/information sharing as the biggest challenges they face when working together, according to findings from our latest research, “Nonprofit Finance and Fundraising Collaboration Study.” Nonprofit finance professionals also call out differing personalities and ad hoc reporting requests/interruptions as top … Continue reading Are Nonprofit Finance Pros from Venus and Fundraisers from Mars?
Sure, there’s some art to email marketing, but when you have data at your fingertips, it can be just as much science. The Informz 2015 Association Email Marketing Benchmark Report dives into all kinds of data, from open rate trends to viewing devices. In our “Open, Click, Convert” webinar, Viv Swertinski from Informz broke down … Continue reading Actionable Advice for Winning Marketing Professionals
You know when you do something for a living and then you start seeing everything through that lens? Like doctor who notices any and everyone's limp or the teacher who sees a learning opportunity in every activity. Well I'm the marketer who is seeing all of her own purchases through the marketing funnel. I'll save … Continue reading The Marketing Funnel and Me
The maximum length of a tweet is 140 characters. But if you keep your tweets to under 125 characters, they can be shared more easily. Content won't be chopped off by the re-tweeter because it exceeds the character count for them. It will help your entire message be told and retold more often. Because nothing … Continue reading Quick Tip: Tweet Length
Glitch, Please. A humorous headline to be slapped across Huffington Post for sure. It made me look...and giggle. The article is about the enrollment in the Affordable Care Act via the infamous Obamacare website. And politics aside, it jogged my memory back to another article I read this winter on if it is "software or mission … Continue reading Where Marketing and Service Delivery Collide
As a new mom, I look online for everything when it comes to my son. Need a baby gate? Amazon. Looking for a nearby park? Google maps. Want to attend story time? Library website. I'm not unique or special in this. When was the last time you picked up an actual phone book to find … Continue reading You Must Be Online