Good marketing is hugely dependent on data quality and how you use that data. Early in any campaign planning should be an understanding of your audience and a segment build in your email marketing or marketing automation program. If you are diving into segmentation for the first time, or if you just need a fresh …

Actionable Advice for Winning Marketing Professionals

Sure, there’s some art to email marketing, but when you have data at your fingertips, it can be just as much science. The Informz 2015 Association Email Marketing Benchmark Report dives into all kinds of data, from open rate trends to viewing devices. In our “Open, Click, Convert” webinar, Viv Swertinski from Informz broke down …

Email Welcome for the Win

It's not often that a confirmation email makes me grin. Usually it is boring black type on a white background regurgitating whatever action I just took. Wah-wah. Boring. But today I got this email from the SocialFresh team to confirm my email subscription to their posts. It's fun, has personality, tells you how to get …

Your Successful E-Newsletter

An e-newsletter is a great way to strengthen your relationships with your customers or members. Make your e-newsletter work harder for you with these three best practices. Personalize it. As much as possible, personalize the content. Use "Dear Tom [Dick or Harry]" instead of "Dear client" or reference past engagements. If your CRM contains info …